Wednesday, December 31, 2008

2009 Pharmaceutical Trends

Wishing all of you a Happy New Year! If you're starting to look ahead to the new year, read this analysis of the economic forecast for pharma in this MSN Money post, "IMS Health Forecasts 4.5 - 5.5 Percent Growth for Global Pharmaceutical Market in 2009, Exceeding $820 Billion." In this 2009 forecast, IMS identifies the following key market dynamics . . .

  • Slowing Growth in Mature Markets
  • Rapid Expansion of “Pharmerging” Markets
  • An Emphasis on Specialist-Driven Markets
  • Fewer Products Winning Regulatory Approval
  • An Economic Slowdown, Most Pronounced in the US
  • Generics Market Continues to Evolve
  • Intensified Involvement of Payers and Health Technology Assessors

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