FDA Restricts Cigarette and Tobacco Sales and Distribution

I don't smoke, so I'm happy to see this action coming from the FDA, FDA Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco. The new rule becomes effective June 22, 2010, and has the force and effect of law.

Here are the highlights:

New Requirements Relating to Sale and Distribution

• Prohibits the sale of cigarettes or smokeless tobacco to people younger than 18.
• Prohibits the sale of cigarette packages with fewer than 20 cigarettes.
• Prohibits the sale of cigarettes and smokeless tobacco in vending machines, self-service displays, or other impersonal modes of sales, except in very limited situations.
• Prohibits free samples of cigarettes and limits distribution of smokeless tobacco products.

New Requirements Relating to Marketing (Labeling, Advertising, and Promotion)

• Prohibits tobacco brand name sponsorship of any athletic, musical, or other social or cultural event, or any team or entry in those events.
• Prohibits gifts or other items in exchange for buying cigarettes or smokeless tobacco products.
• Requires that audio ads use only words with no music or sound effects.
• Prohibits the sale or distribution of items, such as hats and tee shirts, with tobacco brands or logos.

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