Wednesday, April 9, 2014

Pharma needs ‘radical change’ says report | Pharmafile

Pharma needs ‘radical change’ says report | Pharmafile:

""Costs are sky-rocketing. Breakthrough innovation is ebbing. Competition is intense and sales growth is flattening," he adds.

It all adds up to investors attributing less value to companies’ pipelines, KPMG contends.

The perception of the pharma 'value chain' needs to change to a new 'value ecosystem' "which puts the patient and the customer at its centre, with other business services wrapped around their needs", KPMG believes."

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