Sunday, March 24, 2013

Big Pharma Should Use Some Silicon Valley Techniques

I enjoyed reading the article below.  It was interesting and struck a chord for me.

Strategy: Why Big Pharmas Do What They Do -- And How Silicon Valley Might Help Them Think Differently - Forbes:

"The aggressive application of emerging analytic and digital health technologies, while currently viewed as “nice to have” at best, are likely to emerge as table stakes in a world focused on the more precise identification and delineation of value."
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